Why Organizations Choose Google Cloud Over Its Rivals?
What was once considered the sign of a business’s superiority, “Being in the clouds” is a concept that has now become mandatory for every company, irrespective of the business size. With the amount of data that organizations are working with today along with the output of the everyday processes, it becomes impossible to contain these numbers with the in-house servers. And this is where cloud service providers come into the picture.
There are a number of cloud service providers around the globe that are being utilized by businesses to take their operations away from on-premises servers to hosting them in the cloud. While the number of these services has increased manifold, there are only a few that have emerged as the best cloud service providers.
What makes Google Cloud Platform different?
- Billing per second
Google Cloud charges customers for usage of its compute engine instances in one-second increments having a one-minute minimum. And because of this, the businesses get to save a good amount of money from when they are not using the compute engine. This is true if you run short-term workloads that require quick boot up and shut down of instances. If you’re running a dynamic app, Google Cloud is the way to go because of its more granular pricing model. - Big Data
Google’s Big Data innovations such as Bigtable and MapReduce along with the next-gen frameworks for data warehousing, advanced machine learning, and visual analytics give it an edge in data processing and analytics. Google provides many data analysis tools that require no maintenance and include powerful processing features. - User-friendly interface
Google Cloud is the best place to be if you’re getting started with cloud computing. It’s CloudShell, great tutorials, clear communication, and well-integrated services make it a pleasure to use, and it greatly reduces the time it takes to get started. - Kubernetes leadership
Google is the creator of Kubernetes, the container management platform that has taken the world of enterprise IT by storm. Built on Google’s large-scale operations in-house, Kubernetes is the umbrella platform under which every other IT tool is finding a place today. It’s no surprise that Kubernetes is a first-class citizen on the Google Cloud platform. Azure has been investing in this area as well recently, but Google has the first-mover advantage here and is a key reason why many organizations are turning to Google to run their Kubernetes workloads in the cloud. - Twitter
Twitter has moved its Hadoop clusters and cold storage to Google Cloud, which the brand believes will enhance the productivity and developer experience of their engineering teams that are working with the data platform. - Shopify
After developing and running its own commerce cloud for 12 years, Shopify moved to Google Cloud Platform because of their shared values of “open source, security, performance, and scale.” - Etsy
Etsy, another e-commerce bigwig, had a similar announcement to make. In December 2017, Etsy selected Google Cloud as the public cloud provider to power the brand’s global services that help connects millions of people across the globe. The primary reason why Etsy moved to Google Cloud Platform, as shared by them through a news release, was to take advantage of the Analytics and Machine Learning features that Google Cloud is known for. For an established e-commerce company like Etsy, machine learning and a smarter shopping experience are the next frontiers. Having a capable cloud platform to enable this focus is essential.
Never underestimate the power of Google
With an intense focus on technologies like Kubernetes and machine learning, Google Cloud is all out to change the way cloud computing happens. Though not the first in the cloud provider space, Google has a reputation of disrupting any ecosystem it enters. Think Gmail, Chrome, Android, and G Suite — these were all late to the party but more than made up for the lost time by becoming the top products and platforms in their respective space. While it will take some time for Google Cloud to outperform the competition that is prevalent in the cloud market today, it’s not too late to see a shakeup in the pecking order as Google Cloud reaches for the skies.
